Probably advertising... this car is such a good thing (powerful enough to have a decent Sunday drive, efficient enough to take you to work Monday through Friday) that it needs publicity. But with such vast improvements over the 2010 they're going to have to hold off on major adds until they get rid of enough of last year's model
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Some day... a gutted APR widebody S197 with a sc'd 5.0L engine. For now, I'm trying to avoid swerving into oncoming traffic just to get rid of my Saturn. 
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